• Is responsible for the achievement of the brand sales, P&L targets and market share objectives through effective planning, execution and control of approved A&P funds for the assigned brands
• Initiates, plans and carries out research for new product / upgrade and recommend brand strategies and marketing programs to build brand equity and market shares
• Coordinates with the regional marketing and product development teams on new product initiatives, copy development through to its roll-out in the market
• Supervises the work of Advertising & Media, and research agencies and marketing services suppliers
• Trains and supervises the work of Brand Managers and Sr. Brand Managers
• Interfaces with Sales, Finance and Supply Chain departments for promotion planning and MRP
• Updates regularly competitive activities and recommends offensive/ defensive action plans
• Carries out special Projects assigned from time to time
คุณสมบัติผู้สมัคร
1. Minimum 10 years FMCG consumer marketing track records, with at least 5 years gained with blue chip FMCG MNC, preferably with in-depth multi-category experiences 2. Experiences with direct/ relationship marketing, e-marketing and multi-media, besides traditional 4 Ps knowhow 3. Trade marketing and sales experience/ training exposure preferred 4. Demonstrated capabilities in business and people building 5. Self starter with strong initiative and drive; strategic thinker and high achieving doer 6. Can-do attitude with high sense of business ownership